Last Updated: [Insert Date]

At BlueFin Sales Shop (“we”, “us”, or “our”), we understand that your privacy is as important as the perfect fit of your diving gear. Just as we meticulously design our equipment for your underwater adventures, we approach your personal data with the same care and precision. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bluefingeargb.com.

1. Information We Collect

We collect information that helps us provide you with seamless service, much like our perfectly engineered fin pockets enhance your diving experience:

  • Personal Identification Information: Name, email address, shipping address, phone number when you create an account or place an order.
  • Payment Information: Credit/debit card details (processed securely via PCI-DSS compliant systems), PayPal email (when using PayPal).
  • Transaction Details: Purchase history, product preferences, and order tracking information.
  • Technical Data: IP address, browser type, device information, and browsing behavior on our site.
  • Communication Data: Correspondence when you contact our customer service at [email protected].

2. How We Use Your Information

We use your data with the same precision we apply to crafting our full-face masks:

  • To process and fulfill your orders for diving equipment
  • To provide customer support and respond to inquiries
  • To improve our website and product offerings
  • To prevent fraud and enhance security (like our 256-bit SSL encryption protects your transactions)
  • To send you relevant offers and updates (only with your consent)
  • To comply with legal obligations

3. Data Sharing and Disclosure

We treat your data with the same confidentiality we apply to our professional diving equipment designs:

  • Service Providers: We share necessary information with payment processors, shipping carriers, and IT service providers under strict confidentiality agreements.
  • Legal Requirements: We may disclose information when required by law or to protect our rights and safety.
  • Business Transfers: In case of merger or acquisition, customer information may be transferred as a business asset.

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

We protect your data with the same vigilance we apply to inspecting every mask seal before dispatch:

  • All transactions are secured with 256-bit SSL encryption
  • We are PCI-DSS compliant for payment processing
  • We implement tokenization for stored payment methods
  • Regular security audits and real-time fraud monitoring
  • Data is stored on secure servers with limited access

While we implement robust security measures, no internet transmission is 100% secure. We recommend using strong passwords and protecting your login details.

5. Your Rights

You have control over your personal data, just as you control your buoyancy underwater:

  • Access: Request a copy of your personal data we hold
  • Correction: Update inaccurate or incomplete information
  • Deletion: Request erasure of your personal data (subject to legal requirements)
  • Objection: Opt-out of marketing communications or certain data processing
  • Restriction: Limit how we use your data in specific circumstances
  • Portability: Request transfer of your data to another service provider

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies – small data files that help improve your browsing experience, much like our mask covers protect your gear:

  • Essential Cookies: Necessary for website functionality and secure checkout
  • Performance Cookies: Help us understand how visitors use our site
  • Marketing Cookies: Used for personalized advertising (only with consent)

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

7. International Data Transfers

As we serve divers worldwide (excluding select Asian regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws and implement appropriate safeguards.

8. Children’s Privacy

Our website is not designed for children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy periodically, just as we refine our fin designs. The updated version will be posted on our website with a new “Last Updated” date.

10. Contact Us

For any questions about this Privacy Policy or your personal data, please contact our Data Protection Officer:

Email: [email protected]
Postal Address: 71 Forrest Rd, Edinburgh, GB EH6W 2BL

We’re committed to resolving any concerns about your privacy and our data practices.

“Just as we engineer our diving gear for reliability beneath the surface, we’ve designed our privacy practices to protect what matters – your trust and security.” – The BlueFin Team